For such a small part of your wardrobe, ill-fitting socks can cause big problems.

It was these discomforts and distractions that our founder, Bob Yoe, sought to correct with the best fitting sock that’s ever been made. With the expertise of third and fourth generation textile manufacturers, the highest quality materials and an innovative engineering process, FITS® was born.

And we’ve been delivering on Bob’s dream ever since — with socks to suit every activity and a fit that’s so well crafted you’ll forget you’re even wearing them. Because that’s how we believe socks should be: supportive, comfortable and never problematic.